Exploring The Man and The Woman’s interaction with their environment, the print campaign and short films capture the characters’ joie-de-vivre and effortless style. Shot on location, the campaign offers a voyeuristic snapshot of their lives – from a stolen glance of an ex-lover under a twilight sky, to an enchanted evening at the opera or a gleeful bike ride through the warm autumn sun.
To create the campaign, French Connection returned to award-winning photo and film collective Blinkk. Joining them this season was the talented cinematographer Edu Grau, who created the breathtaking imagery in A Single Man and Buried as Director of Photography. Grau brought his expert eye to both the film and print campaign, incorporating a warm, luscious palette to convey 1960s Paris with a contemporary French Connection twist.
The Woman is portrayed by the Franco-Spanish rising star Astrid Berges-Frisbee, who will be appearing alongside Johnny Depp in Pirates of the Caribbean 4.
Astrid says: “I am honoured to play The Woman again. I love her style and hope I have captured the emotions of this wonderfully modern European woman.”
The Man is portrayed by Franck Bobinski, a seasoned professional of the Paris fashion and film scene. Franck resides with his young family in a remote area of South West France.
Franck says: “To wear the stylish clothes and become ‘The Man’ is a wonderful opportunity to explore masculinity. Filming the campaign was also a great adventure, I had never played opposite squids, dogs and pigeons!”
This season the entire campaign, together with a location blog and biographies will be available to view on French Connections’ Autumn/Winter 2010 micro site at frenchconnection.com. The campaign has launched worldwide and will feature large-scale outdoor, print and online media.
“We’re very excited by the AW 10 collection; in my opinion, it is one of our strongest yet. The advertising perfectly complements our range and I think we’ve produced a campaign that is both visually and verbally arresting, I hope the public will agree”, Stephen Marks, Founder & Chairman, French Connection.
Founded in 1972 by Stephen Marks, French Connection creates well-designed, fashionable clothing that appeal to a broad range of customers. French Connection is one of the strongest brands on the British high street, operating in over 25 countries. With more than 1500 outlets worldwide, French Connection is a truly global fashion brand.
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Source – http://www.prweb.com/releases/FRENCHCONNECTION/AW10/prweb4454304.htm